Case Study: Candice Costoso
10 Verified Sellers ($41,760) in 7 Days
Background
Candice Costoso, former Barry Plant Real Estate Agent, had tried running her own online advertisements – promoting homes, personal sales, etc.
However, her lack of marketing expertise kept her tied to her desk, trying to figure out how to get more leads.
The Results
Let’s visualise Candice’s Return-On-Investment, from her $150 advertising budget:
- Geelong Median House Price = $580,000
- Commission Rate = 1.8% (assumed)
- Total Commission = $10,440 Per Sale
- Agent / Company Split = 40% / 60% (assumed)
- Agent Revenue = $4,176 Per Sale
- No. of Verified Sellers = 10 in 1 WEEK
- Agent Revenue TOTAL = $41,760 (before tax) from Front Digital
The Process
Candice had tried lead generation campaigns before, but had confirmed she failed to receive any results.
She continuously wasted time and money, thinking she could eventually “figure them out”.
Candice ended up deleting her ads, deciding that online advertising just simply doesn’t work.
We launched Candice’s campaign to specific demographics within the Geelong area, ensuring we were capturing relevant attention of those who expressed interest in real estate.
Our auditing of leads ensured she was receiving contact information, as well as their current situation in the market.
In our first 7 days together, Candice received over 52+ audited leads.
Of these 52+ leads, 10 leads were verified individuals who needed to sell within the coming 3-6 months.
Compared to Candice’s previous marketing efforts, she says she was “blown away by what did come through” once Front Digital took control.
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